Facebook Vs Instagram Advertising – Which Platform Should You Focus Your Advertising Efforts On?

With Facebook and advertising facebook vs instagram their user base and popularity, brands are often wondering whether they should focus all their efforts on one or both social media platforms. The answer is that it all depends on your audience and what you’re trying to achieve with your ads.

Instagram is the better choice for a younger demographic, with the majority of users being in their 20s and early 30s. Facebook, on the other hand, skews older and is more male-dominated.

Both platforms have their own advantages, but it really all comes down to what kind of content your audience likes and how you can use that to reach your advertising goals. Using the right types of creative assets can help you reach more people, boost engagement and conversions, and ultimately improve your bottom line.

The Power of the Top Feed: Leveraging Algorithms for Social Media Success

To start, you should look at your social media analytics and figure out what organic types of posts get the most attention from your audience. This will give you a good idea of the type of ads your audience responds best to, so you can create more of that kind of content in the future.

You’ll also want to take a close look at your marketing objectives. If you’re focused on brand awareness, metrics like reach and impressions will be important, while clicks and CTRs are more relevant for conversion-based campaigns. The key is to choose the platform that aligns with your objectives, and remember that you can run campaigns on both platforms through Ad Manager.